I came to Pilates because my back was a disaster. Years of pain, limited mobility, and a long list of things I’d tried that didn’t work. Pilates was the last resort. Then it fixed everything.

What started as rehab turned into a full obsession. The reformer became my therapist. Post-class coffee became my personality. And somewhere in between, I became the person who notices what everyone’s wearing on their feet.

That’s the thing. I’ve always been the one who curates everything. The outfit, the space, the playlist, the random vintage find that nobody else wanted but I somehow needed. So when the only grip sock options were boring, basic, and forgettable, it felt personal.

I’ve run a marketing agency for more than 10 years and I still do, just at a slower pace. I was ready for something that felt more like me and less like a machine. Gripsie is that thing. A brand built by someone who actually wears the product, obsesses over the details, and genuinely believes your socks should match your energy.

When I’m not working on Gripsie, I’m on the reformer, hunting for vintage finds, curating spaces nobody asked me to curate, and being a dedicated dog mum to four rescue dogs and a cat named after Sauvignon Blanc who has zero chill.

I’m also a wife who scores a solid 1 out of 10 as a homemaker. But I can make a great quiche and a slow roast, and that is about it.

I’m not here to build a corporate sock brand. I’m here because I wanted cuter socks and figured you probably did too.